Leverages Successful North American Site for Solar Powered Lifestyle Products
MONTREAL, QUEBEC, CANADA – July 20, 2009 – ICP Solar Technologies Inc. (OTCBB: ICPR.OB, FRANKFURT: K1U.F), a developer, manufacturer and marketer of proprietary solar panels and products, today announced the launch of its European e-commerce website www.sunsei.eu for innovative solar lifestyle products. The European platform follows the successful introduction of an upgraded sunsei® website www.sunsei.com for North America in June, 2008.
Both sunsei® sites serve as online retail stores for sunsei®-branded solar products and accessories. The sunsei® product line consists of superior portable solar chargers, battery maintainers, lights, vents, and GreenMeters®. sunsei® applications are designed for recreational and residential use, including marine, RV, camping, and many other outdoor activities.
“The launch of our European sunsei® website is an important development in our efforts to enable consumers to embrace the solar revolution,” said Sass Peress, CEO. “Our expanded platform provides a greater means to educate our audience while offering easy access to the entire sunsei® product line. With a direct link to European consumers, we will be able to ensure complete customer satisfaction and assess how to best broaden our pipeline of solar powered applications going forward.”
The new European website is modeled after the site serving North America. The website includes an innovative energy portal with monitoring services dedicated to industrial and home applications. When combined with ICP Solar’s sunsei® Greenmeter®, it allows users to manage their Greenmeter® data storage and keep track of carbon credits remotely and in real-time. The site facilitates a customer’s integration of solar power into their lives, highlighting the savings that can accrue while helping the environment.
ICP Solar is a developer, manufacturer and marketer of solar panels, solar cell based products, solar monitoring software and solar power management solutions. Through the application of its own intellectual property and next-generation technologies, the Company aims to be the solar industry's innovation leader. For the past 20 years, ICP Solar has been a lead innovator in the consumer solar market and has now begun to apply that same innovation philosophy to the OEM, rooftop and power generation segment of the solar industry. ICP Solar's management has over 50 years of experience in the renewable energy sector. ICP Solar markets its products under its sunsei® brand of solar products and is the North American licensee of the Coleman® brand in the solar charger category. ICP Solar is also helping the environment by offering these solar technologies and green solutions to the renewable energy sector. The company's headquarters are located in Montreal, Canada, with an R&D center in St. John’s Canada and additional locations in the USA, Ireland, France and the UK. Additional information may be found at www.icpsolar.com, www.solarcharger.com, and www.sunsei.eu.
ICP Solar Technologies, Inc.
Sass Peress, Chief Executive Officer
Phone: 514-270-5770
Investor Relations
Chris Witty
Email: cwitty@darrowir.com
Phone: 646-438-9385
This release may contain forward-looking statements. Often, but not always, forward-looking statements can be identified by the use of words such as "expects," "plans," "estimates," "intends," "believes," "could," "might," "will" or variations of such words and phrases. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance, or achievements of ICP Solar Technologies Inc. to be materially different from any future results, performance, or achievements expressed or implied by the forward-looking statements. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties which are described under the caption "Note Regarding Forward-looking Statements" and "Key Information - Risk Factors" and elsewhere in ICP Solar Technologies Inc.’s Annual Report for the fiscal year ended January 31,2009, as filed on EDGAR at www.sec.gov. The risk factors identified in ICP Solar Technologies Inc. Annual Report are not intended to represent a complete list of factors that could affect ICP Solar Technologies Inc. Accordingly, readers should not place undue reliance on forward-looking statements. ICP Solar Technologies Inc. does not assume any obligation to update the forward-looking information contained in this press release.